1ShoppingCart is a widely used service but I find that many entrepreneurs don’t use it to it’s full potential. For people that have the older version they mostly just add products to sales pages or maybe have shop pages on their site, but they don’t realize that they are missing out on some of the great features in the cart pages that could increase sales and their bottom line.
Check out the list below and see how many of these you use. I bet you’ll learn a few new things and even if you did know about them already, are you putting them to use?
1. Add Images to Your Products
People love to see visuals, especially when you are trying to sell them something. If you don’t have images for your products you could be losing sales for this reason alone. Even if your product isn’t physical, come up with something that represents what you are selling and see improved cart conversions!
2. Better Product Descriptions
Put yourself in the shoes of your customers and make sure you provide everything they would want to know about your product or service. This doesn’t have to be a version of your sales page but it should include an attractive description, quantities, sizes, colors, etc. Customers are often still mulling over the purchase even though they made it to your checkout so give them the info they need to follow through with the order.
3. Check Cart Buttons
Be sure to check your buttons like ‘continue shopping’ to see where they are going. Make sure it’s going to a shop page, and for each product enter a link that would return them to a related category section. If your customers get lost in your site they may get frustrated and decide not to try to find their way back to their cart.
4. Related Products
This is a feature that is way underused. If you have enough products to have groups or categories then you need to be setting them up as related in your cart so that when a customers adds one of those products to their cart, they will see other related items in their cart. This is a really easy way to increase sales at the checkout!
5. Feature a Product
When you have a special promotion on a single product be sure to set it as a featured product. Include discount or special promotion info in the description and make sure it has an image. Customers will see this product in their cart even if it isn’t related to what they currently have added.
6. Post Your Money Back Guarantee
If you have one of these for a particular product add it to the top HTML section of the product cart page. Reminding customers that there is no risk will help avoid cart abandonment.
7. Frequently Asked Questions
Adding a few frequently Asked Questions to your top HTML of a product cart that specifically address doubts a customer may have about purchasing a large ticket item or any other information that could help answer those last minute concerns could go a long way to ease minds and allow customers to purchase with confidence.
So, there you have it! 7 Ways to Increase Sales with 1ShoppingCart.com. If you are missing any of these then I recommend you get to work on them because they are all quick fixes that can really make a difference! As always, test changes and track results, make changes again until you see improvements.
If you find you need help with the setup feel free to contact me.
Know of any other ways to increase sales in your cart? I’d love to hear about it.
Share these tips with your friends and colleagues if you found them useful. 🙂